SOCIAL / PEOPLE FIRST
Feels like a friend filmed it.
Real people, phone footage, quick demos, natural light and a little mess. Underproduced on purpose. Simple native text, original voices, personality before polish.
THE WORKING COLLECTION · SEPTEMBER 2026
A little beauty.
A lot of personality.
A place to see the ideas, find the feeling, and decide what we make next. Track the ideas, make them your own, and keep a record of what you’ve used.
37 active conceptsUsage shared with your team
THE LOOK / PRODUCT FIRST. PERSONALITY ALWAYS.Unlock to view shared comments and inspiration.
THE IDEA ROOM
Let's make something good.
Open a concept for the story, execution, product notes and email connection. Social mocks demonstrate the vibe and production for your own shoot. Email mocks demonstrate design direction.
EMAIL / DESIGN FIRST
Give the graphics room to play.
Big type, confident color, thoughtful layouts and clear product stories. This is where the editorial design language gets to shine.
THE SOUND SHELF
Find the feeling.
Then find the cut.
Six sourced Instagram candidates to start, plus original-sound directions. Open the exact version in Instagram to listen before editing.
A reference library, not a clearance list.
Trend evidence is dated. Account availability, commercial permission and exact excerpts still need checking. Instagram may require sign-in.
New sounds and notes are saved in this browser. Export to keep a copy or share additions; the six starter links are available to everyone.
THE SAVE FOLDER
Good things
to come back to.
Collect screenshots, videos, PDFs and links. Tell us what you love, then organize the references by channel.
Your inspiration, in one place.
Uploads and notes save to a private shared library. Your review portal access includes shared inspiration and uploads.
Social and Email filters also include references tagged Both. Cloud uploads stay saved when you switch devices. Use Refresh collection to load teammates’ latest additions.
THE VISUAL ANCHOR
Real people.
Real product.
Social is people-led. Film real routines, imperfect desk setups, bathroom mirrors, close-up application and funny reactions. Use native captions and intentional cuts. Save graphic layouts for occasional brand builders.
Explore the inspiration board ↗What every concept has to do
- One clear idea in the first frame.
- Actual LWYA packaging, real skin and real swatches.
- A caption that goes behind the video, never repeating it.
- Warm personality ahead of polish.
Where AI sits
Generated frames in this library are previsualization only. Anything carrying a FOR DEMO ONLY stamp has product that is wrong, approximate or invented, and exists to show framing and staging. Every published piece is shot with the physical products.
The miniature sets are built around real LWYA packaging. Final production still needs the physical products on set.
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